Established in 1992 by John and Heather Pannett – Showcase is a family business run by enthusiastic people who have combined their love of Dance, Costume and Theatre to create an “Aladdin’s Cave” on two floors. Professional advice and assistance is always at hand, supported by a wealth of knowledge gained in over 40 years of theatre and dance.

As proprietors, John and Heather have been involved with amateur theatrical groups for many years such as Promenade Productions, Cotswold Savoyards and Cheltenham Opera and Dramatic Society as members, directing, choreographing and participating in various roles within these and other societies in the area. The staff have encouraged and advised people with the love of the theatre and dance and have been able to assist a number of them in their progress, with some of them now performing in West End shows. 

If you require dancewear you can’t do better than visit Showcase where you can seek advice from trained dance teachers who have even taught some of the present-day leading local dance teachers – and believe passionately that you must actually try footwear and garments to ensure the correct fit and quality – so important to avoid to avoid any damage, especially to your feet.

Showcase offers you a real shopping experience – personal service and advice – something you can’t always get by the push of a button or click of a mouse!  Come in and see for yourself.